Apollo Tyres Pulls Out of Mission 2018
Apollo has ended its key sponsorship deal of India’s quest to find the country’s first tennis Grand Slam singles champion by 2018. A statement issued by the company praised the “stellar performances” of the children taken on by the programme, and said the decision to end its sponsorship was “regrettable” and “extremely unfortunate”, according to The Hindu in India.
Having launched in May 2007 with a £13 million budget, Apollo’s sponsorship deal was said to be in uncertain territory back in November 2009, when the Hindustan Times claimed that Mission 2018 was “in serious financial trouble”. Then, Apollo was reported to be “re-evaluating” its involvement in the initiative, with managing director, Neeraj Kanwar “personally canvassing for other partners.” Sadly, it seems he was unsuccessful.