Snow and Ice “Good News” for Goodyear
This winter has brought the severest conditions experienced for some years, and this has been bad news for many UK motorists – but good news for Goodyear. The tyre maker reports its use of the snow and ice as a springboard to educate motorists on the importance of road and tyre safety. While gaining media interest in tyres is usually a challenge, Goodyear says that, with driving and safety at the top of the agenda, it has been provided with a “good opportunity”.
The Goodyear communications team has embarked on a range of interviews on radio stations nationwide, giving interviews aimed at educating motorists to encourage them to check their tyre pressures, treads and overall car and tyre safety, as well as considering the benefits of winter tyres. In total the team have managed to reach over twenty stations, targeting over three million people from Newcastle to Devon and in some of the most affected areas.
“We are not used to such low temperatures and bad weather in the UK. People are simply not prepared for this. Many people do not realise the impact that cold weather has on tyres. Tyres are the only thing giving you grip on the road and if they are not up to scratch, they won’t have much luck in the snow” said James Bailey, Goodyear corporate communications manager.
“In some countries in Europe it is mandatory to have winter tyres fitted to vehicles from the 1st November. Although not mandatory in the UK, Goodyear offer an award winning range of winter or all season tyres which offer higher levels of grip and resilience to snow and ice,” Bailey added. “After educating and highlighting the benefits of winter tyres to drivers, we have set up a new Supply Chain imitative to supply winter tyres to dealers more rapidly.” He added that Goodyear winter tyres such as the UltraGrip 7+ are now available from the Goodyear Contact Centre.