Y&R Wins Back Pirelli Global Ad Business
Pirelli Tyres has awarded its global advertising efforts to Young & Rubicam, returning to the international agency after a 10-year absence. Y&R said its WPP Group in Milan will handle the day-to-day business. Y&R won the bid over five other agencies, including incumbent Wieden+Kennedy in Amsterdam.
Reports say Pirelli’s annual global media spending is estimated at $35 million. (Tire Review)