Trelleborg Wins Award for AGRIBEX 2009 Stand
Trelleborg Wheel Systems has won the prestigious Coup de Coeur exhibitor award at AGRIBEX 2009 in Brussels, Belgium, which ran from 1 to 6 December 2009. Trelleborg won the award (in the stands up to 150 square metres category) for an exhibit featuring the “Sorry, we only make tyres for agriculture” slogan. Judges praised the Trelleborg stand for being “strong and immediately reaching its target group: farmers.” The jury specifically admired the “small city car with big agricultural tyres” at the stand’s core.
‘Sorry, we only make tyres for agriculture’ was used by Trelleborg Wheel Systems throughout the event to underline the fact that, unlike other tyre manufacturers, the company is not a generalist but a specialist “focusing on developing high quality, premium performance solutions for agriculture.” This, say company representatives, was illustrated on the stand with the car fitted with four of the company’s largest TM900 High Power agricultural tyres.