Michelin, Goodyear Top Online Brands in 2009

Thursday 1st October 2009 | 0 Comments

The latest Tyres & Accessories online brand equity survey analysis shows that, for the fifth straight year, Michelin is the most prominent online tyre brand by a significant margin. Michelin also came top in the sentiment index, which deducts negative mentions from the overall total. Despite it being the third year running that Michelin has attained the position of being both the most positively-referenced brand and the most prominent brand overall, it is worth noting that the margin of its lead has somewhat decreased compared with 2008. The top six most prominent brands remain the same as observed in the past four years, though with Dunlop dropping from third place in 2008 to fifth place in 2009. There remains a significant drop in relative prominence between the top six brands and the remainder, with the rankings of the bottom three brands remaining unchanged.

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Category: Online Brand Equity