Martin West Appointed Infinity Tyres (Europe) General Manager
Infinity Tyres (Europe) Limited has announced the appointments of two new senior executives. Martin Lumb joins as sales manager, East Europe, while former Lassa and Goodyear manager Martin West, has been appointed as general manager, West Europe.
Prior to his appointment, Martin Lumb was Regional Manager (Mediterranean) for Goodyear, responsible for the development of key markets, such as Libya, Egypt and Lebanon. Originally employed as a graduate geologist in Cyprus and a financial consultant in Egypt, Martin has been in the tyre industry for over 18 years. Lumb will be based in Austria and have commercial and sales responsibility for the existing and developing markets of Eastern Europe.
Martin West was previously director, European marketing and business development of Lassa Tyres in Europe. Prior to this he worked for Goodyear in the UK, where he held a number of roles in both the manufacturing organisation and the retail unit, HiQ. West’s last role at Goodyear (UK) was general manager, retail development.
Martin West will be based in the UK and will have overall commercial and logistics responsibility for the existing Infinity markets and for the development of new markets for the brand.
Harjeev Kandhari, director of Infinity Tyres (Europe) Ltd, commented: “We are delighted to be bringing two such experienced and qualified individuals into our team. Not only does it demonstrate our commitment to the industry and the region…We are confident of further market growth in this region – these two new appointments, supplemented by our investment in tyre technology and manufacturing, will help in our corporate goal to improve, enhance and grow the Infinity World.”