Bibendum Opens Staffordshire Cycle Ways

In what has been a busy week for Michelin’s corporate mascot, Bibendum turned up near the French manufacturer’s UK base to help promote the opening of a new £250,000 link in Staffordshire County Council’s cycle ways, which runs from Clayton in Newcastle-under-Lyme to near by the Michelin Sports Ground.

Bib famously underwent a health-conscious transformation not long ago, coinciding with the tyre-maker’s eco-conscious product range, and now appears happy to join in any physical activity that will keep him trim. In fact, some reports have suggested that Bibendum could be cutting an even svelter figure…

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