Best Choice Plans to Broaden Sunew Range
Taking pride of place on Best Choice International Trading’s stand at CITExpo was the current product range within the company’s “Sunew” own brand. The Beijing headquartered business now offers its “Sunew YS618” in 22 16 to 18-inch high performance sizes, and European region sales and export manager Stephen Wu reports that before the end of the year a further six 15-inch sizes will be added to the range – a line-up that, until recently, was marketed under the manufacturer’s “Yellow Sea” brand name. The coming year will see further additions to the Sunew portfolio; the range’s rim diameter ceiling will be pushed upwards with the addition of 19 and 20-inch products. Yet despite these plans to think big, Stephen Wu explains that the company is by no means turning its back on the smaller Sunew sizes. “They are under-represented in our range,” the manager explains. In the future, Best Choice also hopes to establish itself more firmly in France, Italy and Eastern Europe. At present the company is most strongly represented in the UK, Germany, the Benelux countries and Spain.
Best Choice has become firmly established in Europe in the two years since first introducing its “Sunew” own brand. Therefore the company, which was founded in Beijing in 1995, is considering bringing an additional own brand into this market. No firm decision on yet been taken, however Stephen Wu reports an announcement will be made before the end of this year. The company is also mulling over whether it will introduce a truck tyre own brand; Yellow Sea in China could manufacture these products. However Best Choice intends to tread carefully when implementing any further large scale strategic developments, and Wu says a ‘wait and see’ approach is being adopted in regards to how the US tariffs will impact upon the exporter’s business; the proportion of company turnover generated from US sales is, after all, no small beer.