Atturo Offers US Consumers Tariff Free Asian Value
The less atlas adroit amongst us, when hearing the name “Republic of China”, may think of Beijing, Shanghai or centres of tyre manufacture such as Qingdao. At this point we’d like to draw your attention to a small island moored alongside the world’s most populous nation. The aforementioned Republic of China is better known as Taiwan, and US consumers – and their wallets – will soon appreciate the distinction between the two similarly named countries. Following its international debut at September’s CITExpo exhibition, the Atturo tyre range is heading stateside and will be shown off in North America for the first time at SEMA 2009. And since the line-up is manufactured in Taiwan, it is exempt from the new US tariffs on Chinese made tyres.
According to Atturo, the brand was developed to be an ultra competitive middle-market UHP line. The first product in the range is the AZ800 for SUV, cross-over and sport trucks. The AZ800 is currently available in fifteen sizes from 20-inches through 24-inches. The size range covers most popular US plus size fitments for the three vehicle segments. Four new sizes are in development for production in early 2010.
“While the Obama tax on Chinese tyres is disastrous for the independent dealer and the US consumer, we believe Atturo is well positioned to help both parties,” commented company president Don Mathis. “We can offer a much higher quality tire at a very competitive price point. Atturo will help keep performance within reach for the US tyre dealer and consumer.”
The Taiwanese tyres come with all applicable certifications including DOT, E-mark, S-mark and Inmetro certification. Atturo Tire Corporation has established distribution sales offices for Australia (Atturo Tyres Australia) and Europe and the Middle East (Atturo Tyre Sales EME). Exclusive distribution territories are available to qualified dealers on a factory direct basis, the company adds.