New Nexen President Opens Middle East Office in Dubai
No sooner had Travis Kang been appointed to the position of President of Nexen Tire (on 5 January), than he set off on visits to strategic markets such as the US, France, Saudi Arabia, Hong Kong, China – reportedly visiting each a few times. After one such week-long visit to the Middle East markets, he made a proposal to company executives: “After seeing the market of Middle East, I truly believe Dubai is the bridgehead for the new market. Let’s open a branch there immediately.”
Nexen Tire Dubai covers the strategic markets of Dubai, Saudi Arabia, Iran and North African markets. The Dubai branch opened in August, just four months after the initial proposal was made.