Apollo Tyres Launches Refreshed Website
During the first quarter of 2009, Apollo Tyres launched its new corporate identity across its operations. Now it’s the turn of its website to don the new look and colours. Apollo has moved away from the earlier usage of black and red to the vibrancy of purple and orange, moderated by shades of grey – colours and usage, which no other tyre company has, and only a few companies across the world dare to incorporate. The colours have allowed Apollo, it says, to bring to the fore its “internal reality of youthfulness and dynamism”.
The new apollotyres.com website attempts to live up to these virtues, introducing contests and “fun” elements in sections such as Fun Wheeling and Contest Corner. The Contest Corner currently contains a photography contest for both amateurs and professionals focusing on the “Joy of Motoring”. Entries are welcomed until September 2009.
Structurally, the website has five distinct blocks, namely, Corporate, India, South Africa, Europe and Other Markets. The Corporate section carries content related to Apollo Tyres Ltd as an organisation. And includes information for key stakeholders like Media and Investors. Other Markets is tailored to the needs of Apollo’s customers beyond its three domestic markets. The Country Operation sites are being developed as customer-focussed sites, concentrating on specific activities in each geography.
A key requirement that was kept in mind was ease of navigation, to enable information to be accessed with a maximum of three clicks, and that most information, including company logos, biographies and photographs of management and financial trends should be easily downloadable.