Volkswagen Group UK First Car Company to Join TyreSafe

Volkswagen Group UK Ltd has become the first vehicle manufacturer to join TyreSafe. The five brands which make up the Group – Audi, SEAT, Škoda, Volkswagen and Volkswagen Commercial Vehicles – have become full members and will participate in a series of national campaigns highlighting the importance of tyres in road safety.

“The addition of a vehicle manufacturer to our organisation is an important step forward for TyreSafe,” comments Rob Beddis, chairman, TyreSafe. “As we continually expand and engage with the wider automotive industry, the Volkswagen Group’s extensive experience of dealing with motorists and fleets will be invaluable to future TyreSafe campaigns. We look forward to receiving a fresh perspective and input, helping to reduce the number of accidents caused by defective tyres.”

“We are delighted to be the first vehicle manufacturer to join TyreSafe,” comments Tim Peacock, Aftersales Product Manager at the Volkswagen Group. “Our decision to become members reflects our commitment to the safety of our customers and other road users. TyreSafe’s work to encourage a safer, more responsible approach to motoring fits exactly with the Volkswagen Group’s brand values of quality, reliability and safety, and we believe that joining the UK’s leading tyre safety organisation will help us communicate the importance of correct tyre maintenance to our customers.”

Volkswagen Group recently supported TyreSafe during Tyre Safety Month by displaying posters and leaflets at many of its dealerships across the country. Earlier in February Tyres & Accessories reported that Skoda dealers have been offering free tyre checks at participating dealerships across the country.