Michelin Aircraft Tire Signs Up New Marketing Firm
The Michelin Aircraft Tire Company, a division of Michelin North America, has a new corporate mouthpiece following the appointment of Jackson-Dawson Marketing Solutions to handle marketing communications for the business unit. The South Carolina based marketing firm already handles marketing communications and public relations for Michelin North America’s truck tyre and earthmover tyre divisions, event planning and logistics services for Michelin North America’s passenger car tyre division.
“As the aviation industry continues to deal with its unique set of challenges, we are confident that Jackson-Dawson’s industry perspective will help us position the Michelin aircraft business going forward,” said Dave Barraco, global marketing communications manager for Michelin Aircraft Tire. “Their industry background, along with proven capabilities in market research, marketing strategy, public relations and creative execution, make Jackson-Dawson a natural choice for our efforts.”
This latest account further expands Jackson-Dawson Marketing Solutions’ work in the aviation industry, which includes Stevens Aviation and Lockheed-Martin Aircraft and Logistics Center. “The addition of Michelin Aircraft Tires helps strengthen Jackson-Dawson’s ability to support clients in the aviation industry,” said Darrell Jackson, president and CEO, Jackson-Dawson Marketing Solutions. “Michelin is a great brand with the highest-quality products, and we look forward to helping them continue to grow their aviation business.”