Dunlop Ad Voted one of Ten Best Cinema Commercials Ever
A Dunlop Tyres advertisement from 1994 has been voted one of the UK’s ten best cinema commercials of all time. The online poll, conducted by Digital Cinema Media (DCM), ranked Dunlop’s ‘Tested for the Unexpected’ commercial number four on its list of the ten best, commenting that its “perfect soundtrack”, which featured the Velvet Underground song ‘Venus in Furs’, accompanied film made with an “apparently limitless budget”. The result, says DCM, was “deliciously surreal”. DCM comments that the commercial’s director, Tony Kaye, thought it so good he even attempted to have it exhibited at the Tate.