Heuver Offers new Aeolus Mega-Trailer Tyres
Aeolus, a Chinese tyre manufacturer, recently introduced a new series of mega-trailer tyres, which are now making a strong impression on the company’s market position. Since the introduction, this specific series of tyres has been filling a need in the market, as is evident from the sales statistics of its European importer, Heuver Tyrewholesale. With the Dutch wholesaler’s support – in evidence in the company’s roadshow event following the Hanover Messe event – Aeolus hopes to achieve major brand status in the coming years. A promotional bus will visit current and potential customers to demonstrate different products from Aeolus Tyres. The road show was set up to further increase brand awareness and to inform customers about the products.
“Ever since our initial contact with Aeolus, we knew that this Chinese tyre manufacturer would become the new leading brand of the future,” says Bertus Heuver, the director of Heuver Tyrewholesale. “They are closely following market developments and want to set the standard. The Aeolus HN829 tyres for mega trailers once again prove that the Chinese tyre manufacturer is willing to listen to its customers’ needs, and to adapt its range of products to this need. European transporters have specific wishes with regard to their equipment. This also means specific requirements in terms of tyres, because the more special the use, the more pressure on the tyres; both literally and figuratively.
“Earlier this year, Aeolus introduced a specific series of tyres for modern mega trailers that are increasingly used in Europe. We have noticed that this meets a need. Our customers know that Aeolus offers an outstanding product, with a long life and at a competitive price. In view of the fact that the manufacturer looks closely at the market, and develops a product that meets these specific needs, we are always able to find a suitable tyre for any situation. The successful sales of the HN series for mega trailers underline the company’s successful strategy.”
The HN829 tyre series for mega trailers is available in sizes 435/50R19.5 and 445/45R19.5, targeting the section of the market with the greatest demand. Heuver says that Aeolus develops and manufactures tyres that have a low rolling resistance, high mileage and outstanding grip. The tyres are safe and offer value for money; additionally they are suitable for retreading and -grooving. Heuver closely follows the development of each tyre, and offers a guarantee for the Aeolus tyres at the end of their life cycle. This contributes to a reduction in environmental pollution in Europe because customers will always hand in the tyres at the end of their life cycle.
On the road with Aeolus
Mere days after the Hannover Messe event, Heuver started its informative road show. Heuver is keen to stress the benefits of working in close partnership with the manufacturer: “As the exclusive importer and distributor in a large part of Europe, we are looking further into the future. We know which new products Aeolus is developing.” In maintaining a close relationship with the manufacturer, Heuver is able to tailor its promotional activities to the relevant market.
“We could have chosen to promote the products via advertising. However, we prefer a more personal approach whereby we are sitting at the table with the customer, and the product. This is in line with our company’s philosophy; through personal contact and by fulfilling our promises to the customer we have developed into the company we are today. We have high expectations for the road show, which starts in Germany and, in several months’ time, will also kick off in other countries. Undoubtedly, the industry will closely follow this latest development; we choose to innovate.”
Heuver Tyrewholsale was established in 1966. It has 11 Profile Tyre centres for both the business and the consumer market.