Goodyear Promotes Safety in New Ad Campaign
Goodyear is highlighting the safety aspects of its products through a new integrated advertising campaign. The advertisement, created by London based agency Leagas Delaney, utilises the iconic Goodyear blimp, portraying the airship as a flying laboratory housing a team that looks after drivers on their journey.
The safety message is bolstered by statistics highlighting the safety benefits of Goodyear’s innovations, and the campaign also introduces a new endline – ‘Safety Together’ – and a new corporate identity. The campaign will be shown across Europe, the Middle East and Africa, encompassing TV, print and point of sale.
“The objective statistics, together with the revival of the Goodyear Blimp, work as strong core elements for building brand power in the future,” said Hans Vrijsen, brand director Goodyear EMEA.