RAC Foundation to Lead NTDA Tyre Ageing Campaign
Activity designed to push home the tyre safety message will include media coverage on TV, radio and in newspapers, plus a regional and local newspaper advertising campaign run in conjunction with the Newspaper Society. Tyres are normally replaced long before ageing becomes an issue, but the campaign will urge owners of low-mileage cars, caravans, trailers and classic cars to be aware of the risk of tyre fatigue. The spare tyre is also at risk as it is often unused, even though other tyres may have been replaced over the years.
According to NTDA experts, any tyre still in service 10 years after manufacture should be checked for signs of ageing as a matter of urgency. Motorists will be encouraged to take advantage of free tyre inspections provided by trained technicians at any NTDA member centre across the UK. Age-related tyre damage can include: · cracks or crazing in the sidewall · tread separation, cracks or bulges · deformation of the tyre carcass · discolouration and fading Although motorists can check the age of their tyres by reading a date of manufacture code on the tyre sidewall, very few are likely to be aware of the need to do so.
Consumer research is being undertaken in association with the RAC Foundation, which is expected to show a widespread lack of awareness of the issue. Survey findings will then be used in the campaign to draw attention to the need for greater tyre awareness by the motoring public. NTDA member companies are supporting the campaign at centre level by providing free tyre inspections to assess the condition of tyres and advise on any age-related or other safety factors. Each centre will be provided with a campaign pack of technical information to remind fitting staff of the key issues related to tyre ageing, as well as consumer posters and leaflets to highlight the free checks offer at point of sale. “We’re delighted the RAC Foundation is backing this campaign,” said NTDA Chairman Peter Gaster.
“They are a highly respected motoring body who have the ability to influence motorists’ attitudes in a persuasive, non-commercial fashion. It’s the ideal partnership, with the Foundation helping to raise awareness and NTDA members delivering practical and professional advice to the motorist at a key time of the year.”