Goodyear’s Search for Innovative Farmers Continues
In June Goodyear announced its search for the UK’s most innovative farmer, offering the prize of £3500 worth of Goodyear Optitrac farm tyres and the Farming Innovation Award 2008 at October’s British Ploughing Championships. With the deadline rushing ever closer, Goodyear reports the search is hotting up, and says great interest has been expressed in the campaign. Farmers from across the UK have entered the competition, impressing Goodyear with their innovative thinking.
“The competition has launched to a great start and we have had numerous entries already,” comments Goodyear communications specialist Kate Rock. “Farmers are telling us about their eco friendly initiatives, including the use of solar energy, compost conversions and the reduction of carbon emissions. All of the entries we have had so far are top contenders but there is still time to submit an innovation and win the competition!”
Goodyear has announced a commitment to the campaign for the next three years, and during this time the tyre major aims to showcase as many farming innovations as possible. The competition will highlight three finalists, with a panel of judges from Harper Adams University College selecting the overall winner in October.
“The three year commitment not only looks to build the perception of the farming community but also to highlight the original thinking of Farms across the UK. We want to know what it is that makes your farm different from any other and why you should win the prestigious accreditation.” Kate continues.
Entry to the competition can be made by submitting details of an innovation at www.mygoodyear.co.uk. The search continues until 12th September 2008.