Goodyear Launches New Assurance Tyre
Goodyear Tire & Rubber is to add a third product offering to its Assurance line of tyres. The announcement was made during the Goodyear Dealer Conference, an annual gathering of the company’s North American retail network.
The new tyre, named Assurance, is a mid-tier product in Goodyear’s passenger tyre family, joining the brand’s two premium offerings in that segment: Assurance ComforTred and Assurance TripleTred. The new tyre will initially be offered in the US in 27 sizes at Goodyear retail outlets and independent tire dealerships by the end of March.
The Assurance is available in tyre sizes ranging from 15- to 17-inch rim diameters. The initial size offering covers 80 per cent of the targeted vehicle group, and includes popular vehicles, such as the Chevrolet Malibu, Ford Taurus, Honda Accord, Toyota Camry and many more.