Consumer Info Kiosks at Goodyear Gemini Stores
After a successful test marketing trial last year, Goodyear has decided to place interactive consumer information kiosks in some 2,000 Gemini Automotive Center locations across the US, Goodyear made the announcement last week at its North American dealer meeting in Dallas. The freestanding kiosks feature a touch screen and were developed to simplify sometimes-complicated automotive systems for a consumer to understand.
“Using the latest in computer graphics technology, the kiosk employs motion images and cutaway views to demonstrate how major automotive systems operate, explaining the types of service and repair work needed to best maintain the vehicle,” Goodyear said. The kiosks accommodate both English- and Spanish-speaking customers, and include stereo sound and full-colour graphics. (Tire Review/Akron)