Bridgestone to Launch Ecopia EP100 Fuel-Efficiency Tyre

Bridgestone is set to compete in terms of fuel efficiency with the launch of its new Ecopia EP100 passenger car tyre. According to the company, the tyres will boast “outstanding braking performance in wet conditions in level with the B’Style Ex tyre as well as a 30 per cent reduction in rolling resistance.” The tyre will go on sale from 1 April 2008 in 195/55R16, 185/65R15 and 195/65R15. There are said to be plans to expand this range in a stepwise manner. Prices are all set at the manufacturer’s recommended retail price.