Mizati Plans More Wheel Lots Stores
(Akron/Tire Review) Mizati Luxury Alloy Wheels said it plans to open its second Wheel Lots retail store somewhere in the Los Angeles area, and has plans for as many as eight stores in the area. “Initially we were focusing on the Inland Empire area. However, since this October when we launched our radio campaign, we realized that in order to assist our customers after they made purchases, we would like to have the second Wheel Lots store cover a different part of the city,” Mizati CEO Hazel Chu said. “With this scenario, both geographic areas will be covered by at least one location for the installation of customers’ purchases, and in 2008, we will have six to eight stores opened between Inland Empire and the greater Los Angeles area,” Chu added.