Tyre-Safety TV Ad Features Exploding Frogs
(Akron/Tire Review – Detroit News) Federal officials seek to prompt motorists to check their tyres by unveiling a TV advertisement featuring frogs exploding on hot asphalt.
The National Highway Transportation Safety Administration released a 30-second public service message Monday that features a parody of a nature TV show.
A narrator with a British accent describes the “perilous journey” that frogs face crossing the road, especially on hot day. The video depicts eight frogs that appear to explode in a poof of smoke and fire on the asphalt.
“Although always a perilous journey, a trip across the road for our web-footed friend is especially unbearable during extreme summertime temperatures,” the narrator intones.