Special: China – Tyre market without equal
Since November 2004, when Tyres & Accessories introduced China as “a market emerging from the haze”, the country and its tyre business has continued to develop at a dramatic speed. This is not only because Chinese tyre manufacturers have turned their attention towards European markets but also because Western manufacturers are pushing forward into China. This is where they want to produce tyres that are then sold either domestically or on export markets in Europe or North America. Today, China and the Chinese tyre market is no longer hiding in the haze but basking in bright sunlight. In China alone about 330 million tyres are produced annually, 235 million of which are radial tyres, and of this 180 million are passenger and light truck radials. And it goes without saying that the Chinese tyre market is bound to grow.
The growth of the Chinese tyre market is first of all a growth of the international tyre majors. It is some time since these companies began to carve out their territories in China. In doing so they have benefited from their superior brands, technologies and distribution structures. And often they have deeper pockets than most of their Chinese competitors, who cannot all keep up. The Chinese tyre market stands at the threshold of full integration into global economic structures.
With this new edition of our bilingual supplement on the Chinese tyre market the two sister publications Tyres & Accessories and Neue Reifenzeitung are again taking a close look at what’s taking place behind the Chinese wall.
The bilingual supplement “China – Tyre market without equal“ can be downloaded as a PDF file by clicking here.