Wondraschek: New Business and Old Traditions
For smaller companies involved in the tyre business it is sometimes equally important to stick to good old traditions as it is to find a way to develop the business creatively. A company that has obviously succeeded in both over the years is the retreader and tyre dealer “Reifen Wondraschek” from the Austrian city of Linz. While in the past the company was mainly known for its activities in the retreading business, today the company engages in an increasing range of new activities, such as exclusive distribution of the Cooper brand in Austria or – as of this year – the exclusive rights to market the Nexen brand in Austria. And just as Reifen Wondraschek is embarking on new businesses, old ones are being phased out. At the end of last year the company ceased producing retreaded tyres for passenger cars. This step was necessary, although painful at the same time as passenger car tyre retreading was once the core business of Reifen Wondraschek, which was founded in the 1930s as a vulcanising company.