Yokohama Availability in US Expanded by Mopar Dealer Program

A new program initiated by Yokohama Tire Corporation and DaimlerChrysler’s Mopar division is set greatly expand the number of US outlets selling Yokohama tyres. The company’s full range will be made available at more than 3,700 Chrysler, Dodge and Jeep dealers across the US as part of the Mopar TIREWorks program.

“The Mopar TIREWorks program is a tremendous opportunity for Yokohama,” said Yokohama’s manager of original equipment sales Bruce Buckles. “First, it allows our dealers to increase sales by supplying thousands of Chrysler, Dodge and Jeep dealerships with our strong line of tyres, and secondly, it helps us connect with new consumers across the country.”