Sibur-Russian Tyres Opens German Subsidiary

Sibur–Russian Tyres Holding, one of the largest tyre-producers in Eastern and Central Europe, has opened a subsidiary in Berlin, Germany. According to a company statement, the move follows customer demand: “The growth of European consumers’ interest [in] Sibur–Russian Tyres’ production has lead to the decision of SRT’s top-management to establish a subsidiary in Germany. The opening of a new office in Berlin is a part of company’s policy aimed at entering Western European markets. “The main functions of Sibur – Russian Tyres’ subsidiary in Germany comprise product promotion and sales. The establishment of German subsidiary will help to optimize the company’s sales and distribution structure in Western Europe.”

Mr. Karavaev, Chief Strategic Officer of Sibur–Russian Tyres, noted: “Currently [the] company is actively developing. The company’s production is orientated not only to the internal but also to external markets: more than 25 per cent of company’s production goes for export. For the future the company plans to enter new markets while strengthening its positions on its traditional market areas. The goal is achievable as SRT will keep on the development of quality management systems and provides international standards in tyres production”.