Bridgestone Awarded “Superbrand” Status in Germany
The globally recognised independent authority on consumer opinion and branding, Superbrands, has identified the “Bridgestone” brand as one of the strongest brand names in its 2007 awards in Germany. This year’s German awards are the third held in that country, and the tyre major was one of a hundred companies nominated by the Superbrands judging panel of financial journalists and industry experts.
The stated aim of Superbrands is to identify and spotlight excellent product names in individual countries, and to honour these companies through the conferring of awards. Independent business experts initiate the selection process by first nominating a number of outstanding product brands and trademarks present in their own country. The selection panel then is given the task of evaluating these companies and choosing one hundred that stand head and shoulders above the rest. The criteria for selection are the prevalence and acceptance of the brand name or trademark, customer loyalty, the durability of the brand and the brand value of the business enterprise.
Bridgestone believes its commitment to motor sport, including the high profile Formula One championship, and its global “think before you drive” safety initiative have been instrumental in the company maintaining a name for itself in Europe, and believes it has successfully carved a market niche that represents “premium quality, sportiness and safety.” In autumn Bridgestone and the other top nominated brands will be honoured at a high-profile presentation ceremony in which representatives from the companies will receive their Superbrands trophy. Award winners are also listed in the Book of Superbrands Germany.