Michelin Exclusive Tyre Partner for Kia Cee’d
Michelin has been chosen has the exclusive tyre supplier for the Kia cee’d. Two Michelin tyres have been chosen for fitment to the cee’d range: the latest-generation Michelin Energy for 15 and 16 inch wheels; and the multi-award winning Michelin Primacy HP for 17 inch wheels.
Speaking at the car’s international launch near Rome, Michael Lugert, Kia’s Vehicle Evaluation Manager explained how the R&D process began: “Very early in the car’s evolution, Kia decided to fit Michelin tyres exclusively so we could fine-tune the new model’s ride and handling characteristics very precisely. In addition, this collaboration included creating tyres that improve fuel consumption and reduce CO2 emissions – without reducing grip.”
A specific partnership between Michelin and Kia was set up for this project. Michelin used its Technology Centre in Ladoux, France, while Kia drew on the expertise of its R&D centres in Germany and South Korea. The key success factors in this joint project were the responsiveness of the Asian-European technical network and the effective management of the inter-cultural issues. As a result, Michelin’s tyres were approved as original equipment in the third quarter of 2006.
Michelin has a long-standing relationship with Hyundai/Kia. Supplying tyres for executive and SUV models made in South Korea for export to North America and other markets. Michelin also equips Kia’s imported Opirus, Sorento, Magentis and Carens models in Europe.