Goodyear Poland’s Premio Chain Grows

Goodyear Poland’s recently formed Premio retail chain has opened some 45 new outlets in the last eight month. According to the Warsaw Business Journal, the aim is to increase this to 80 by the end of the year. The news follows reports in February that Goodyear had committed to investing over US$100 million to upgrade the UHP production capabilities of the plant over the next 3-4 years. Debica, Europe’s biggest tyre plant according to some, was acquired by Goodyear in 1996 as the company sought to tap the fast-growing Polish market and develop a production base for exports. Exports accounted for 75 per cent of Debica sales last year.