Stapletons: Prestivo Comes with Brand Support and Exclusivity
Offering comfort and stability without sacrificing any of the thrills of driving, the exclusive Prestivo range from Stapleton’s is available in two tread patterns; the Prestivo 2000 and the Prestivo Sport. There are 35 tyre sizes available in the Prestivo 2000 range and 21 in the Sport range.
Available exclusively to members of Stapleton’s Prestivo Partners scheme, the range is said to have had a warm recept since its introduction last year. Steve Parker, Stapleton’s trading director, says: “Interest in the Prestivo range has exceeded our targets but has not surprised us as we feel the attractive support package has encouraged customers to sign up to the scheme.”
The Prestivo Partners scheme was created to ensure all retailers receive the backing and support they need to maximise sales of Prestivo Tyres. Partners enjoy attractive rebates, branded clothing, in-store support including posters, POS materials and other branded support items.
Stapleton’s marketing manager Stephen Childs said: “We’ve invested heavily in marketing the Prestivo range and the partner package is just one aspect. Partners get all the support they need and needless to say the profit margins are attractive for them too.”
Originally launched in September 2006, the Prestivo brand has reportedly enjoyed “impressive sales” and has a large number of customers already committed to the brand. Stapletons last extended the size range as recently as February 2007 when the company added a number of UHP fitments.
Steve Parker commented: “The Prestivo 2000 gives a sense of assurance. This performance tyre provides a smooth and comfortable ride and offers confidence across all road conditions with longevity.
“The Prestivo SPORT offers true driving pleasure. You can feel reliable acceleration, braking and cornering in everyday driving. Aggregated and advanced technology gives this tyre sport and comfort performance.”
Through its six distribution centres in Letchworth, Wakefield, Coatbridge, Bristol, Burton and Warrington, Stapleton’s stocks over 500,000 tyres. The extensive range, coupled with the company’s nationwide twice-a-day, same-day or next-day delivery service, means retailers have a wholesaler they can rely on.