Goodyear Dunlop to ‘Renew’ Passenger Car Product Range
Goodyear Tire & Rubber Company may have had a difficult time in the recent past, but the company’s management is irrepressibly optimistic about the future. At the beginning of the year the company won what had become a war of attrition with the United Steelworkers Union in the US – a fight that cost the company approximately $370 million. However, despite the upheaval on the global scale, European president Arthur de Bok told Tyres & Accessories that Goodyear Dunlop is increasingly becoming known for its drive, determination and strong brand portfolio.
Arthur de Bok is not only confident about Goodyear Dunlop’s future, he also is also quick to put the wider ramifications of the strike into perspective. In his words “there has been no impact” on the production and distribution of Goodyear Dunlop products in Europe.
Instead, perhaps representing a wider corporate philosophy, de Bok suggests taking a look at the bigger picture. While the strike face-off cost Goodyear Tire $370 million, the reaction from the stock markets (not to mention various financial analysts) has been uniformly positive. “The world around us sees the progress and drive of Goodyear despite the tough calls we have had to make,” he explained.