Inter-Sprint to Market Double Coin Truck Tyres
Well-known Dutch wholesaler Inter-Sprint is to jointly market and distribute Double Coin truck tyres across Europe. Tyres & Accessories has learnt that Double Coin manufacturer Shanghai Tire and Rubber Company is to open a European subsidiary called “CMA Europe.” CMA and Inter-Sprint will share marketing duties while the Dutch company will be responsible for distribution. The European agreement does not include the UK or Ireland where Double Coin truck tyres are distributed by Kirkby Tyres.
In addition Inter-Sprint and CMA Europe will both appear at the Reifen show in Essen, emphasising the businesses’ dual strategy. The Inter-Sprint will be situated in Hall 2, Stand 134. The Dutch company plans to use the exhibition to show off its private and exclusive brands, with new patterns in its summer range and the introduction of a new Roadhog winter tyre expected. CMA Europe will on stand GA-120.