Tyre Care Plus Chain Launched in Oman
Towell Auto Centre, the sole representative for Bridgestone tyres has established a nationwide chain of retail outlets in Oman, branded as ‘Tyre Care Plus.’ According to AMEInfo.com, “these exclusive outlets are redefining tyre retailing.” In a very clear and focussed marketing strategy and keeping in line with their ‘Closer to Customer’ concept, Towell Auto Centre has expanded to thirteen Tyre Care Plus outlets in the country. The first outlet was set up in 1999 at Wadi Kabir, which was known as ‘Bridgestone Tyre Service Centre’. Later a need to brand these exclusive outlets led to the conception of ‘Tyre Care Plus’ in 2005.
Added services include wheel alignment, wheel balancing, automated tyre changing, tyre repairs, tyre rotation, battery changing and guidance on tyre care and maintenance. These outlets also provide customers with an opportunity to purchase Total Oil. The outlets are located at Wadi Kabir, Bausher, Al Ghoubra, Rusayl, Barkha, Saham, Sohar, Nizwa, Karsha, Ibri, Bu Ali, Sur, Salalah and the chain is rapidly growing.