Maxxis Signs Sponsorship Deal with Aston Villa
In a move to raise its profile among the tyre buying public and support its UK distribution network, Maxxis has signed a major sponsorship deal with Premiership football club Aston Villa. Maxxis, an acknowledged specialist in turf, cycle, 4×4, quad, light truck and ATV, has teamed up with Aston Villa FC for the remainder of the 2005/2006 season.
Under the terms of the sponsorship deal, Maxxis is an Official Partner of Aston Villa FC with preferential status as supplier to the club. The company has the benefit of perimeter advertising at Villa Park and corporate hospitality facilities, as well as invaluable mainstream TV exposure.
“We will use this sponsorship arrangement to raise consumer awareness of our investment in advanced technology and ongoing development of an extensive catalogue of premium performance PCR tyres, while also supporting wholesalers and retailers with eye-catching point-of-sale materials,” Derek McMartin, managing director of Maxxis International UK plc commented.
“Maxxis is the choice of champions in tyre markets around the world and derives competitive advantage from high profile sponsorships with German football club SV Hamburg, the New York Yankees and Atlanta Braves baseball clubs, the LA Lakers and Houston Rockets basketball teams.
“We are also in our fourth year as title sponsor of the Maxxis British Motocross Championship and secondary sponsor of the British Under-21 Motocross Championship, British Sidecar Championship, British Four Stroke Championship, British ACU Challenge Championship and selected rounds of the British Quad Championship.
“This new arrangement with Aston Villa FC reflects our global corporate marketing strategy and will enable Maxxis to develop its credentials as a budding Premiership player in the UK’s PCR tyre market,” Derek McMartin explained.