Dunlop Appoints BBH as Marketing Agency
Dunlop has appointed Bartle Bogle Hegarty London as its above-the-line agency for its Europe, Middle East and Africa business. BBH will work closely with Dunlop’s other agencies Claydon Heeley Jones and Mason, AgencyRepublic and Universal McCann in London.
The manufacturers five-year relationship with former marketing agency, 180 Amsterdam, ended in June.
Paolo Figini, Dunlop brand director for Europe, Middle, East and Africa, said: “Dunlop has grown significantly in recent years and sells about 15 million tyres for motorbikes, passenger cars, 4×4 cars, light truck and trucks across Europe, Middle East and Africa. We were looking for a very strong agency to further expand the brand’s scope. I am convinced that we have found the right agency.”