RMA National Tire Safety Week
In the US, the RMA is preparing for its fifth annual consumer education programme promoting tyre care. The National Tire Safety Week runs from 24 to 30 April and will respond to research which found that 85 per cent of motorists fail to check tyre pressures properly.
“The tyre industry wants consumers to be as conscientious about tyre care as they are about buckling their seat belt,” said Dan Zielinski, RMA vice president of communications, who spearheads the group’s NTSW program. “National Tire Safety Week is an opportunity for the industry to demonstrate its commitment to consumer safety education.”
Last year more than 9000 tyre retailers, the TIA, the AAA and state government highway officials took part in the programme, which is part of the RMA’s ‘Be Tire Smart – Play Your PART’ consumer education effort.