Famous Motoring Journalist Criticises Continental

18th January 2005 | 0 Comments

Well-known motoring journalist, Robert Collin, has accused Continental of doing “anything to win magazine tyre tests.” In an article published by the Swedish Aftonbladet magazine, the journalist suggests that the company has won tests by supplying “special” tyres.

The apparent motivation for the alleged underhanded behaviour is simple. Winning a tyre test can mean an increase in sales and is therefore big business. The Aftonbladet reports that this effect is particularly marked in countries like Germany and France and so the temptation for manufacturers is great. From a magazine’s point of view, the problem is that when the latest tyres are reviewed, they are generally not available in the shops and so testers have to trust manufacturers when they provide tyres for testing.

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Category: International News, Product News

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