French MRT Franchise Renews Contract

Robert Bernard TRM, the first Michelin Retread Technologies (MRT) franchise in Canada, has renewed its contract with MRT for another five years.

“We are pleased to renew our strong partnership with Robert Bernard TRM,” confirmed Guy Pekle, president of MRT Canada. “As the demand for MRT products strengthen and our growth continues, we remain committed to finding lower cost solutions for customers.” Jocelyn Bernard, vice-president of Robert Bernard TRM Ltée added “our existing structure allows for the sale of high-end MRT products on the road, via our retail distributors and Michelin partners. We are confident that market response will be as good as it has been for the last five years where we have seen consistent, annual growth.”

Michelin says it will continue to focus on the independent dealer and franchises, noting that there are now more than 230 points of sale in North America for Michelin retreads.