Continental Sime Exports Grow 40 per cent
Contental’s Malaysian joint venture partner, Sime Tyres, reports that it is on track to achieve 10 per cent increase in sales on the back of higher domestic and international demand, according to chief executive officer Mohd Shukri Baharom. Folowing the strong results, the company is expected to increase tyre production to 5.5 million this year, with exports projected to grow by 40 per cent.
In a move designed to further boost sales, the company says it will explore the regional market under the Asean Free Trade Area (Afta). “Afta will allow us to expand further,” Mr Shukri told journalists at a Simex 4×4 International Rainforest Challenge (RFC) 2004 briefing in Petaling Jaya yesterday.