SmarTire Making an Exhibition of Itself
SmarTire Systems has embarked on a new marketing programme that will see it participating in leading industry trade shows in North America and Europe. The company intends to showcase its product line of tyre monitoring systems in conjunction with its distributors and dealers at various international events.
The company has already made its exhibition debut at an event sponsored by the Family Motor Coach Association (FMCA). The 72nd International Convention was held in Redmond, Oregon and attracted 20,000 attendees in more than 4,500 motor homes from the North American recreational vehicle market.
John Taylor-Wilson, VP Sales and Marketing, SmarTire Systems Inc, said: “SmarTire is exhibiting its innovative tyre monitoring products at the most successful trade shows in North America and Europe this fall. These trade fairs have evolved into international marketing events that play an invaluable role in expanding new product awareness and achieving sales performance.”
Next on the company’s list are Intermot and Automechanika, both scheduled to be held mid September in Germany.