JK to focus on commercial radials
J.K. Tyre, which so far had been focussing on car tyres, is banking on truck and bus radial tyres to propel growth.
The JK Group is India’s leading manufacturer of four wheeler tyres. But now it wants to create a market for radial tyres for trucks and buses. Radials are 25 per cent more expensive, but offer 10 per cent higher fuel efficiency and last longer than normal bias tyres.
JK is offering fleet operators a money back guarantee. A. K.
Bajoria, president of J. K. Tyre said, “There’s a huge opportunity.
The sky is the limit. People have to be educated about the fuel efficiency and durability of radials.”.