JD Power says buyers don’t use the Internet for tyres
According to JD Power’s recent survey of North American buyers, whilst the Internet has become a regular shopping tool for nearly two-thirds of new-vehicle buyers, few vehicle owners use the Internet when it comes time to buy replacement tyres. The study finds that more than 60 percent of tire buyers access the Internet, but only 16 percent of those who access the Internet use it when they need to buy replacement tires. “The desire to discuss their needs with a tire salesperson and their intentions to buy from the same retailer are key reasons tire buyers do not use the Internet as a tire shopping tool today,” said Jeff Zupancic, director of the tire practice at J.
D. Power and Associates. Of course, since the JD Power survey relates to new car owners it only touches on that fraction of the market.