New European Sales Director For Bandag
Peter De Cabooter has been appointed as Bandag’s Sales Director, Europe, reporting to Mike Tirona, Vice President and General Manager. De Cabooter joined Bandag in 1991 as Sales Development Manager, Benelux. He was made Country Manager for the same territory six years later, then Marketing Product Manager. He was appointed Fleet Sales Manager in 1999 and General Sales Manager for Eurofleet in 2000, having been closely involved in the design and development of Bandag’s fleet program.