OE Tyre Satisfaction Study Rates Dunlop And Michelin
Marketing and Information Services company J. D. Power & Associates has revealed the results of its latest tyre satisfaction survey; the subject this time being tyres fitted to vehicles as original equipment.
The study is based on the views and perceptions of more than 39,000 consumers in their first three years of vehicle ownership. Quality, performance, image and service are among the aspects surveyed. In the light truck segment (including pick-ups, SUVs and larger vans), Dunlop was named as the best-performing tyre for the first time, followed by (in order): BFGoodrich, Michelin, Uniroyal, Goodyear, Bridgestone and Continental.
Uniroyal was the most-improved brand over last year. Brands ranked below average were Firestone and General. For passenger cars and compact vans, Michelin proved top brand for the fourth year running.
Pirelli (which moved up seven places to become the most-improved brand) was next, then BFGoodrich, Continental and Dunlop. Those ranked at or below the average were (in alphabetical order); Bridgestone, Firestone, General, Goodyear, Hankook, Kumho, Toyo, Uniroyal and Yokohama. Product quality was chief among the satisfaction measures in the J.
D. Power survey, followed by long-term performance (durability, warranty, overall reliability), situational performance (traction, ride, comfort and safety), design and winter traction..