First Stop in Germany
First Stop is a partnership program of Bridgestone/Firestone Europe in cooperation with independent tyre dealers. The chain started five years ago in Scandinavia and Great Britain and now numbers about 1.100 Outlets in sixteen European countries.
All the First Stop dealers have the same corporate identity with a black, grey and red livery. In Germany, the First Stop concept started one and a half years ago with perhaps 30 Outlets, based on the experiences gained in the other European countries and successful marketing measures at Germany’s Bridgestone/Firestone own chain A3. Nowadays First Stop has 75 service stations all over Germany and plans for the end of 2000 to reach hundred – representing between 80 and 90 dealers.
Marketing and advertisement support is part of the First Stop concept as well as training in technical, business administration and sales aspects. The efforts of the Bad Homburg headquarters also include car servicing (shock absorbers, brakes, exhausts and oil) which is not very strong at many German tyre stations. Also the cooperation guarantees benefits in the purchase of workshop equipment and other parts such as wheels.
The dealers can also participate in a three phase tyre offer for cars (for trucks Bridgestone/Firestone developed the Truck Point system): the premium brand Bridgestone, the well known brand Firestone in medium segments, and FST 2000 tyres. FST 2000 is a car summer tyre in nearly 30 sizes from 135/80 R13T up to 195/50 R15V, produced only in Europe and exclusively distributed through its First Stop partners who need an offer for the end user who is more price-conscious. And of course the world’s leading rubber company guarantees best quality.
Now Bridgestone/Firestone has added First Stop Winter to complete the program for the dealers. Details can be found in issue 10/2000 of NEUE REIFENZEITUNG..