Tyre World in Upheaval
Michelin wants to speed up the globalisation process and has its back to the wall. Once again cost reduction programmes and job cuts are necessary. In the struggle between the “Big Three” Michelin may have been dealt the worst hand.
Bridgestone’s and Goodyear/Dunlop’s pressure on the home market of the French is growing. Bridgestone with its immensely strong financial power is considered capable of becoming the clear number one in the global tyre market..