Tag: Yokohama

Yokohama reports record nine-month 2017 net sales results

Tuesday 14th November 2017 | 0 Comments

Yokohama Rubber Co., Ltd. has reported net sales of 466.79 billion yen in the first ninth months of 2017 – a new record for this period. Of this figure, 333.13 billion yen was generate by sales of tyres (excluding Alliance Tyre Group operations, which are included in the firm’s accounts following the business’ acquisition in September 2016). Therefore, profit attributable to owners of parent increased 96.4 per cent over the same period of the previous year, to 16.7 billion yen, on a 39.7 per cent increase in operating income, to 26.4 billion yen.

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Yokohama sponsors ‘hardcore off-road rally based on Dakar’ in Sonora desert

Yokohama sponsors ‘hardcore off-road rally based on Dakar’ in Sonora desert

Wednesday 1st November 2017 | 0 Comments

Yokohama Tire Corporation (YTC) has become the title sponsor of the 2018 Sonora Rally. The fourth running of the popular “hardcore off-road rally” in Mexico's Sonora desert takes place 19-24 March.

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Yokohama ‘honoured’ to receive NTDA Marketing Campaign of the Year Award

Yokohama ‘honoured’ to receive NTDA Marketing Campaign of the Year Award

Monday 16th October 2017 | 0 Comments

Yokohama stated that it was “honoured” to secure the NTDA Marketing Campaign of the Year Award 2017. In its award-winning campaign, the manufacturer utilised its partnership with Chelsea Football Club to generate high-profile awareness of tyre safety issues, creating a powerful call to action encouraging football fans to check their tyres and travel safely.

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Yokohama Celebrates Centenary

Friday 13th October 2017 | 0 Comments

The Yokohama Rubber Company Ltd is today celebrating its 100th anniversary since it was founded in the city of Yokohama, Japan on 13 October 1917.

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Kumho takeover implosion isn’t the end of market consolidation attempts

Monday 9th October 2017 | 0 Comments

No I am not talking about the unqualifiable rumours that Doublestar made an offer of up to 250 million euros for Zenises. Rather, that in the first week of September we learnt that Doublestar’s proposed acquisition of Kumho was collapsing before the firm’s eyes after the Qingdao-Chinese tyre manufacturer asked for a double-digit discount. And it is also worth considering what all this means for the wider tyre manufacturing sector.

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Video: Yokohama-backed Chelsea players in stunts with YouTube’s Dude Perfect

Video: Yokohama-backed Chelsea players in stunts with YouTube’s Dude Perfect

Thursday 5th October 2017 | 0 Comments

Yokohama has sponsored a new football stunt video by American YouTube sensations Dude Perfect, and starring several Chelsea FC players. Using tyres provided by Yokohama, stunts include the Smoke Show Gonger, Bounce Back Banker, Three-point Header and Goalie Goal, displaying the players’ skills.

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Yokohama supplying Macau Grand Prix again

Yokohama supplying Macau Grand Prix again

Thursday 5th October 2017 | 0 Comments

The Yokohama Rubber Co., Ltd. is once again supplying specialist racing tyres to the Macau Grand Prix. The 64th Macau Grand Prix to be held in Macau (China) 16-19 November 2017. Yokohama Rubber supplied tyres for this event for 33 straight years until 2015. This year marks the 34th time the Company will support the Macau Grand Prix. Yokohama tyres will be the control tyre for the event’s main race, the FIA F3 World Cup, and for the FIA World Touring Car Championship (WTCC) race. In addition, they will be the tyre of choice for many cars competing in the event’s support races.

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Yokohama-backed Ed Fossey takes 1400 BTRDA rally championship title

Yokohama-backed Ed Fossey takes 1400 BTRDA rally championship title

Tuesday 3rd October 2017 | 0 Comments

Former recipient of the Yokohama Next Big Step award Ed Fossey has secured his maiden championship in his first full year of rallying. Fossey won the 1400 BTRDA rally championship title at the Trackrod Stages rally in Yorkshire on Saturday, 30 September. After taking several class podiums already this season, Fossey and his co-driver Chris Shapre-Simkiss knew that a class victory in their Yokohama-shod Toyota Yaris would be enough to clinch the 2017 title.

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500,000th tree planted in Yokohama Forever Forest project

500,000th tree planted in Yokohama Forever Forest project

Friday 22nd September 2017 | 0 Comments

The Yokohama Rubber Co, Ltd, planted the 500,000th tree in its Forever Forest project on September 14. Begun in 2007, the latest landmark matches the tyre manufacturer’s goal. Chairman Tadanobu Nagumo and president Masataka Yamaishi joined others to celebrate planting of the commemorative tree at the Hiratsuka Factory. To build upon the project's success to date, Yokohama Rubber said it would continue various related activities, including planting trees at new plants, providing saplings to various regions, promoting wild bird watching events, and monitoring CO2 absorption amounts. It added that it would also contribute to biodiversity conservation efforts within our business premises and in the surrounding communities.

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Chelsea Ladies FC extend Yokohama football brand reach

Chelsea Ladies FC extend Yokohama football brand reach

Friday 22nd September 2017 | 0 Comments

Chelsea Ladies FC will kick off the 2017/18 season this weekend in the FA Women’s Super League (WSL), bringing further significant global brand awareness to its official shirt sponsor, Yokohama Tyres.

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Chelsea FC unveils new third kit

Chelsea FC unveils new third kit

Tuesday 12th September 2017 | 0 Comments

Chelsea FC and Nike have unveiled the club’s brand new third kit for the 2017/18 season, which features Yokohama's logo.

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Yokohama Geolandar OE on New Jeep Compass in North America

Yokohama Geolandar OE on New Jeep Compass in North America

Thursday 31st August 2017 | 0 Comments

The Yokohama Rubber Co., Ltd. has begun supplying its Geolandar G055 as original equipment for the all-new Jeep Compass, which went on sale in North America in June 2017. The new Compass will come factory-equipped with 225/55R18 98H size tyres. In addition, Yokohama’s Geolandar SUV is original equipment on the Jeep Compass launched in China in late 2016.

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McGovern wins Yokohama-backed SEAT Supercup Ireland Championship

McGovern wins Yokohama-backed SEAT Supercup Ireland Championship

Wednesday 30th August 2017 | 0 Comments

Rod McGovern won overall victory in the Yokohama-backed, 2017 Seat Supercup Ireland Championship this weekend, having finished runner-up in the last two seasons. Driving for Mick Merrigan Motorsport, McGovern clinched the title at Kirkstown Motor Racing Circuit when he took a fourth place finish in round ten of the series, securing an unassailable lead with two races of the season still remaining.

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Yokohama OE Subaru WRX STI

Yokohama OE Subaru WRX STI

Friday 25th August 2017 | 0 Comments

Original equipment deliveries of the Yokohama Advan Sport V105 tyre have begun for the Subaru WRX STI, which was released on June 20 after a major redesign. Yokohama Rubber reports that the WRX STI will come equipped with 245/35R19 89W size tyres in Japan and overseas.

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Yokohama introduces first BluEarth branded winter tyre

Yokohama introduces first BluEarth branded winter tyre

Tuesday 8th August 2017 | 0 Comments

Yokohama’s newest winter tyre, the BluEarth W*drive V905 has been designed to meet Europe’s increasingly stringent environmental regulations. The first Yokohama-brand winter tyre to use the advanced BluEarth fuel-efficient technologies, it also features a directional pattern with wide grooves and a new compound offering superior stability and performance on snow, ice and wet roads. Ideal for drivers of performance cars, medium sized cars and SUVs, the BluEarth W*drive V905 is available in sizes from 15”–22”.

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