Tag: social media ranking
LOGIN OR SUBSCRIBE TO READ THE FULL ARTICLE Related posts: Cooper tops global social media ranking @sign of the times Wide variation in prices achieved by different brands and platforms online Tyre unit sales stabilised amongst ETRMA members during Q3 2014
Cooper Tire is the world’s leading tyre company in terms of global social media influence, according to research conducted by Tyres & Accessories. Meanwhile the 2014 rankings also show that Michelin went up one place and held off Continental to top our UK chart. There has been significant change in both cases as well as a strengthening in the online presence of mid-range brands, something we also found in our online brand equity research (see separate article).
Another leading name may be the top brand in terms of both prominence and sentiment according to our annual online brand equity survey (see ‘Michelin top again, but is lead eroding?’ for more on this), however there is a new top social tyre brand in town. A year after we kicked off our coverage and analysis of this segment in last years’s e-Commerce feature, Goodyear has shown itself to not only be the faster riser, but also the top overall tyre brand when it comes to social media influence.
Things move quickly in the online world. Even business moves “at the speed of thought” as Bill Gates suggested in the title of his book of the same name. While the tyre industry has shown some signs of reticence when it comes to doing business over the Internet, in recent years the tide has turned and most large (and many small and medium sized) tyre companies now see online involvement as a permanent part of their business. However recent developments in social marketing and price comparison sites only go to show that if you don’t keep up you may lose out. Tyres & Accessories analysed the latest data and spoke to some leading players on the frontiers of tyre e-business to see what pitfalls and opportunities lie ahead for the UK and European tyre business.