Tag: social media ranking

Michelin tops UK social media ranking

Michelin tops UK social media ranking

Monday 25th September 2017 | 0 Comments

In addition topping the global table, Michelin found pole position in Tyres & Accessories’ 2017 UK social media ranking. At the same time Cooper and Bridgestone climbed four and three places respectively, making these two manufacturers the table’s fastest risers. But before any further details, a little context: Unlike our global ranking, the UK ranking covers the top 15 brands. The reason? A greater number of tyre brands are active in the UK social media space than on the global level, something that could suggest the UK is something of a thought leader when it comes to tyre sector social marketing. But that’s not to say that the UK tyre brand’s social branding performance is in anyway second-rate compared wi

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Michelin takes global social media double

Michelin takes global social media double

Friday 8th September 2017 | 0 Comments

In something of a coup for the French manufacturer, Michelin has regained both the global and UK crowns in Tyres & Accessories’ annual report on social media influence. Meanwhile, India’s largest tyremaker, MRF Tyres, will have surprised many by rising six places into third place on the global table.

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Cooper regains global tyre social media crown

Cooper regains global tyre social media crown

Friday 23rd September 2016 | 0 Comments

Cooper Tire & Rubber Company (@CooperTire) has regained first place in Tyres & Accessories’ annual global tyre social media ranking. The US-based tyre manufacturer topped the chart in 2014, with a score of 84. However, the company’s score decreased to 78.3 in 2015 and the firm fell back to third place. Nevertheless, this year’s score of 81.7 is enough to return Cooper to the top of the tree, with 9.65 points of clear water between it and last year’s winner Pirelli.

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Dunlop leaps into the pole position in UK tyre social media ranking

Friday 23rd September 2016 | 0 Comments

Dunlop has topped Tyres & Accessories 2016 social branding table with a score of 81.55. Like our annual global tyre social branding survey, this aims to produce a meta-score based on existing social influence metrics (namely Klout and Kred), covering both contacts and interactions across the leading social media channels including - but not limited to - Twitter, Facebook and Linkedin. The difference is that the UK table focuses on accounts managed in and for the UK tyre business.

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Pirelli leading global social media tyre brand 2015

Pirelli leading global social media tyre brand 2015

Friday 18th September 2015 | 0 Comments

LOGIN OR SUBSCRIBE TO READ THE FULL ARTICLE Related posts: Cooper tops global social media ranking @sign of the times Wide variation in prices achieved by different brands and platforms online Tyre unit sales stabilised amongst ETRMA members during Q3 2014

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Cooper tops global social media ranking

Cooper tops global social media ranking

Thursday 2nd October 2014 | 0 Comments

Cooper Tire is the world’s leading tyre company in terms of global social media influence, according to research conducted by Tyres & Accessories. Meanwhile the 2014 rankings also show that Michelin went up one place and held off Continental to top our UK chart. There has been significant change in both cases as well as a strengthening in the online presence of mid-range brands, something we also found in our online brand equity research (see separate article).

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@sign of the times

@sign of the times

Tuesday 8th October 2013 | 0 Comments

No one can deny that computers are now an integral part of the way we live and work. With the advent of mobile Internet connectivity – especially in the context of social media – they have become a central part of most of our lives. With this comes both an Orwellian suspicion of what people/corporations/governments might do with this data and the biggest opportunity yet to put your products and services in front of the right people. While the purpose of well-established media gatekeepers has been challenged by easier than ever information sharing, new quality and relevance measures have entered the market to help navigate the informational maelstrom.

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@Goodyear_UK is top social tyre brand

Thursday 4th October 2012 | 0 Comments

Another leading name may be the top brand in terms of both prominence and sentiment according to our annual online brand equity survey (see ‘Michelin top again, but is lead eroding?’ for more on this), however there is a new top social tyre brand in town. A year after we kicked off our coverage and analysis of this segment in last years’s e-Commerce feature, Goodyear has shown itself to not only be the faster riser, but also the top overall tyre brand when it comes to social media influence.

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How social nets, price comparison are influencing online tyre business

Thursday 22nd September 2011 | 0 Comments

Things move quickly in the online world. Even business moves “at the speed of thought” as Bill Gates suggested in the title of his book of the same name. While the tyre industry has shown some signs of reticence when it comes to doing business over the Internet, in recent years the tide has turned and most large (and many small and medium sized) tyre companies now see online involvement as a permanent part of their business. However recent developments in social marketing and price comparison sites only go to show that if you don’t keep up you may lose out. Tyres & Accessories analysed the latest data and spoke to some leading players on the frontiers of tyre e-business to see what pitfalls and opportunities lie ahead for the UK and European tyre business.

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