Tag: marketing

Firestone announces Battle of the Bands shortlist

Firestone announces Battle of the Bands shortlist

Wednesday 15th November 2017 | 0 Comments

Firestone has announced its shortlist of six unsigned acts for its latest Battle of the Bands competition. Around 300 acts have been whittled down to six and voting is now open to the public on the tyre manufacturer's website to decide the final three. When voting closes on 23 November, the chosen acts will go onto play in the overall grand final on 14 December in Birmingham.

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WAI intensifies merchandise programme for garages and factors

WAI intensifies merchandise programme for garages and factors

Wednesday 25th October 2017 | 0 Comments

LOGIN OR SUBSCRIBE TO READ THE FULL ARTICLE Related posts: WAI to showcase new corporate identity at Automechanika Birmingham WAIglobal’s multi-million pound new look WAI appoints marketing and communications manager WAI adds to rotating electrics range

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Linglong sponsors Chinese volleyball team

Friday 20th October 2017 | 0 Comments

On the night of 26 September 2017, the Chinese Volleyball League’s award ceremony of this season and the grand launching ceremony of the new season was held in Beijing. Lang Ping, the Chinese women volleyball team's head coach, and “many famous volleyball stars” made an appearance at the ceremony.

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Yokohama ‘honoured’ to receive NTDA Marketing Campaign of the Year Award

Yokohama ‘honoured’ to receive NTDA Marketing Campaign of the Year Award

Monday 16th October 2017 | 0 Comments

Yokohama stated that it was “honoured” to secure the NTDA Marketing Campaign of the Year Award 2017. In its award-winning campaign, the manufacturer utilised its partnership with Chelsea Football Club to generate high-profile awareness of tyre safety issues, creating a powerful call to action encouraging football fans to check their tyres and travel safely.

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Liqui Moly continues to back winter sports

Liqui Moly continues to back winter sports

Tuesday 10th October 2017 | 0 Comments

Winter time is Liqui Moly time, the German motor oil and additive specialist states, as the colder months allow many of its products to show their true potential. And so the company has made sure that its logo can be seen at winter sports events around the world. This will remain this way in the coming two seasons. Furthermore, the company is setting its sights on new sports and is investing several million euros. This significantly tops the previous investment for advertising in winter sports.

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Firestone launches third Battle of the Bands contest for unsigned UK musicians

Firestone launches third Battle of the Bands contest for unsigned UK musicians

Friday 29th September 2017 | 0 Comments

Firestone has launched its 2017 Battle of the Bands competition, with Orange Amplification and Wolf Alice bassist Theo Ellis. The contest provides hundreds of acts the opportunity to showcase their music, as well as win more than £2,000 worth of Orange Amplification equipment, studio time worth around £1,500, and support towards the creation of an EP.

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Michelin tops online brand prominence table

Michelin tops online brand prominence table

Wednesday 27th September 2017 | 0 Comments

Michelin has taken first place in Tyres & Accessories annual online brand prominence table, conducted in association with analysts NetNames. Following the news that Michelin is the strong online brand in terms of social media equity both in the UK and globally, the French tyre maker is no doubt delight to continue its historically strong showing. However, for the second year in a row, Continental overtook Michelin in terms of brand sentiment. And when you consider that Continental is also Michelin’s main contender in terms of social media equity, it now appears that pole position in the online space is a two horse race between Michelin and Continental. That’s said, at the other end of the spectrum mid-range and economy brands have registered some significant increases in online brand prominence during the last 12 months.

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Goodyear appoints chief marketing, digital officers for North America consumer business

Monday 18th September 2017 | 0 Comments

The Goodyear Tire & Rubber Company has appointed Mike Dwyer as chief marketing officer and Mike Dauberman as chief digital officer in its North America consumer business. Both appointments are effective immediately; both will report to Scott Rogers, who was recently named president, North America consumer.

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Kordsa launches “We Reinforce Life” campaign

Kordsa launches “We Reinforce Life” campaign

Monday 18th September 2017 | 0 Comments

Tyre and construction reinforcement and composite technologies supplier Kordsa has launched a new campaign entitled “We Reinforce Life”. The marketing campaign underlines how products and technologies developed by Kordsa contribute to safer, easier, more efficient and convenient everyday lives. The Sabanci Holding affiliate also hopes to strengthen its leadership and brand identity in reinforcement technologies. Kordsa claims to be “the reinforcer” of one in every three automobile tyres and two in every three aircraft tyres around the world.

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Bridgestone hosts diving event with Olympian, brand ambassador Mears

Bridgestone hosts diving event with Olympian, brand ambassador Mears

Tuesday 29th August 2017 | 0 Comments

Bridgestone UK launched its Olympic Games partnership in early 2017 with three new Olympian brand ambassadors. The tyre manufacturer’s marketing campaign to coincide with the sponsorship has the tagline “Chase Your Dream, No Matter What”, and its latest event paired a group of “everyday battlers” with a performance psychologist, a 10 metre diving board, and the UK’s synchronised springboard diving Olympic champion from the Rio 2016 games, Chris Mears. Their experience, captured on camera, can be viewed for the first time below, and on the Bridgestone UK YouTube channel.

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Firestone’s UK partnership with Barclaycard Arena continues

Thursday 6th July 2017 | 0 Comments

Firestone has continued its partnership with the Barclaycard Arena, making the Birmingham venue’s unsigned area into the Firestone Stage for a second successive year. The stage hosts unsigned artists in the pre-show entertainment arena at selected arena events, exhibiting a wide array of music talent from across the UK to up to 15,800 people.

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Firestone launches Roadhawk touring tyre in Barcelona

Firestone launches Roadhawk touring tyre in Barcelona

Thursday 6th July 2017 | 0 Comments

Bridgestone’s approach to marketing Firestone has seen the world’s largest tyre manufacturer’s second-line brand rise in prominence in European markets, while a rapidly overhauled product range has helped to solidify confidence in both quality and availability. The self-professed youthfulness of the marketing approach to Firestone has seen the brand featured in various live music venues around the continent, while the summer “Firestone Music Tour” of festivals has increased to sponsorship deals with nine premier events in key markets, including Download in the UK. The introduction of the latest tyre in the Firestone range, the Roadhawk for touring and family cars, was timed to coincide with the first festival of the tour, Primavera Sound 2017 in Barcelona’s Parc del Fòrum, and the company hosted dealers, automotive journalists, and a cadre of lifestyle writers and bloggers, demonstrating the sustained, relatively novel approach Bridgestone has brought to the brand since what might be termed its reinvigoration in 2014.

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Linglong brand valued at 30.563 billion yuan

Wednesday 5th July 2017 | 0 Comments

On June 22 the 14th World Brand Summit sponsored by World Brand Lab published its China’s 500 Most Valuable Brands 2017 ranking. Shandong-based Linglong Tire came in at 119 on the list with the brand value reaching 30.563 billion yuan. It was Linglong’s 13th time on the list.

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Vipal launches new European website

Vipal launches new European website

Friday 23rd June 2017 | 0 Comments

Vipal Europe is aiming to strengthen and spread its reach in the European tyre retreading market, with product tips and a full catalogue of certified tread designs specifically designed for the European market.

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