Tag: marketing

Goodyear appoints chief marketing, digital officers for North America consumer business

Monday 18th September 2017 | 0 Comments

The Goodyear Tire & Rubber Company has appointed Mike Dwyer as chief marketing officer and Mike Dauberman as chief digital officer in its North America consumer business. Both appointments are effective immediately; both will report to Scott Rogers, who was recently named president, North America consumer.

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Kordsa launches “We Reinforce Life” campaign

Kordsa launches “We Reinforce Life” campaign

Monday 18th September 2017 | 0 Comments

Tyre and construction reinforcement and composite technologies supplier Kordsa has launched a new campaign entitled “We Reinforce Life”. The marketing campaign underlines how products and technologies developed by Kordsa contribute to safer, easier, more efficient and convenient everyday lives. The Sabanci Holding affiliate also hopes to strengthen its leadership and brand identity in reinforcement technologies. Kordsa claims to be “the reinforcer” of one in every three automobile tyres and two in every three aircraft tyres around the world.

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Bridgestone hosts diving event with Olympian, brand ambassador Mears

Bridgestone hosts diving event with Olympian, brand ambassador Mears

Tuesday 29th August 2017 | 0 Comments

Bridgestone UK launched its Olympic Games partnership in early 2017 with three new Olympian brand ambassadors. The tyre manufacturer’s marketing campaign to coincide with the sponsorship has the tagline “Chase Your Dream, No Matter What”, and its latest event paired a group of “everyday battlers” with a performance psychologist, a 10 metre diving board, and the UK’s synchronised springboard diving Olympic champion from the Rio 2016 games, Chris Mears. Their experience, captured on camera, can be viewed for the first time below, and on the Bridgestone UK YouTube channel.

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Firestone’s UK partnership with Barclaycard Arena continues

Thursday 6th July 2017 | 0 Comments

Firestone has continued its partnership with the Barclaycard Arena, making the Birmingham venue’s unsigned area into the Firestone Stage for a second successive year. The stage hosts unsigned artists in the pre-show entertainment arena at selected arena events, exhibiting a wide array of music talent from across the UK to up to 15,800 people.

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Firestone launches Roadhawk touring tyre in Barcelona

Firestone launches Roadhawk touring tyre in Barcelona

Thursday 6th July 2017 | 0 Comments

Bridgestone’s approach to marketing Firestone has seen the world’s largest tyre manufacturer’s second-line brand rise in prominence in European markets, while a rapidly overhauled product range has helped to solidify confidence in both quality and availability. The self-professed youthfulness of the marketing approach to Firestone has seen the brand featured in various live music venues around the continent, while the summer “Firestone Music Tour” of festivals has increased to sponsorship deals with nine premier events in key markets, including Download in the UK. The introduction of the latest tyre in the Firestone range, the Roadhawk for touring and family cars, was timed to coincide with the first festival of the tour, Primavera Sound 2017 in Barcelona’s Parc del Fòrum, and the company hosted dealers, automotive journalists, and a cadre of lifestyle writers and bloggers, demonstrating the sustained, relatively novel approach Bridgestone has brought to the brand since what might be termed its reinvigoration in 2014.

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Linglong brand valued at 30.563 billion yuan

Wednesday 5th July 2017 | 0 Comments

On June 22 the 14th World Brand Summit sponsored by World Brand Lab published its China’s 500 Most Valuable Brands 2017 ranking. Shandong-based Linglong Tire came in at 119 on the list with the brand value reaching 30.563 billion yuan. It was Linglong’s 13th time on the list.

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Vipal launches new European website

Vipal launches new European website

Friday 23rd June 2017 | 0 Comments

Vipal Europe is aiming to strengthen and spread its reach in the European tyre retreading market, with product tips and a full catalogue of certified tread designs specifically designed for the European market.

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General Tire sponsors UFC in Asia Pacific

Wednesday 14th June 2017 | 0 Comments

UFC has announced a multi-year partnership with General Tire, which will serve as the “Official Tyre Partner of the UFC” in the Asia-Pacific region. The partnership will begin on Saturday 17 June with UFC Fight Night: Holm vs. Correia at Singapore Indoor Stadium in Singapore.

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Nikki McCluney joins Maxxis

Nikki McCluney joins Maxxis

Monday 12th June 2017 | 0 Comments

Maxxis, has announced the appointment of experience tyre industry marketeer, Nikki McCluney. As a HiQ Goodyear Dunlop alumni – and with over twenty years’ senior level marketing experience spanning retail, fast fit, fuel and light commercial vehicle, McCluney is tasked with raising awareness of the quality, performance and value offering of Maxxis products across passenger car, bicycle, motorcycle and specialist tyre markets. McCluney is also tasked with cultivating the existing UK dealer network and promoting the impressive profit margin opportunities available, and lifetime warranty offered on a majority of car tyres. Developing relations with existing and prospective overseas distribution partners in order to grow market share across Europe is also on the agenda.

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Chelsea title run boosts Yokohama brand

Chelsea title run boosts Yokohama brand

Friday 12th May 2017 | 0 Comments

Chelsea could wrap up the Premier League title this evening with a win at West Bromwich Albion, and the club’s excellent season has helped boost shirt sponsor Yokohama’s global brand recognition. The tyre manufacturer states that it is benefitting from record levels of brand exposure thanks to the concentrated attention on the club. Chelsea has also reached the FA Cup final, taking place on Saturday 27 May at Wembley Stadium, giving Antonio Conte’s team even more live television coverage in the UK and around the world.

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Re-globalisation of the international tyre market?

Re-globalisation of the international tyre market?

Thursday 4th May 2017 | 0 Comments

In the last few weeks, Apollo has initiated production at its new Hungary tyre factory and launched a brand new European truck tyre range (see Company News section pages 32 – 24); Doublestar has confirmed that it is the only remaining bidder in the race for 42 per cent of Kumho Tire (see pages 36 - 37); and as we went to press, Finnish tyre maker Nokian announced that it will build its third production plant, this time in the USA. All this points to what we might call a re-globalisation trend. Rather than businesses from the large so-called developed nations expanding around the globe, this second wave of international expansion sees the roles reversing to some extent. While before the Western nations were looking to invest in fast-growing “emerging” economies, now the proverbial shoe is on the other foot and large companies in what used to be called the BRIC nations are investing in more developed tyre markets.

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Bridgestone UK launches Olympic sponsorship campaign

Bridgestone UK launches Olympic sponsorship campaign

Thursday 4th May 2017 | 0 Comments

Bridgestone has launched its extended worldwide Olympic Partnership in the UK with a national campaign focused on “putting some emotion” into its brand marketing, according to the manufacturer’s representatives. In order to achieve this, the world’s largest tyre maker has adopted the campaign slogan “Chase Your Dream, No Matter What”, with three British Olympians who have overcome different kinds of adversity representing this ethos.

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Liqui Moly lends its name to handball finals

Liqui Moly lends its name to handball finals

Tuesday 2nd May 2017 | 0 Comments

Liqui Moly is back in handball. The German oil and additive specialist is lending its name to the final tournament of the EHF Cup. On May 20 and 21, the four best club teams of the Europe-wide competition will face one another. “As an international tournament, it fits in very well with our strategy of making the Liqui Moly brand even better known outside of Germany,” says Peter Baumann, marketing manager at Liqui Moly.

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